Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...

“Forging Links Online” (June 13) is a nice, high-level summary of the current state of experimentation in e-philanthropy. However, I am a bit concerned with comments attributed to Mark Rovner stating ...

As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...