Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

Whether you’re preparing for a product launch party or participating in a trade show, planning a corporate event can be labor intensive and overwhelming. You might make a big mistake by attempting to ...

Organizational skills, creativity and knowledge about the field top the list of things you need to start a successful event planning business. Add to that the ability to communicate effectively, ...

When is the best time to have this event? Could it possibly conflict with major university events or holiday weekends? Weekend and after-hours programming may incur fees for cleaning of space ...

While events are a key strategy for many marketing teams, they involve a large commitment in time and money, with the estimated cost per attendee rising by 25% between 2019 and 2022. Even with the ...

Planning ahead for accessibility is important for any event. Whether or not you know that people with disabilities will be in attendance, it’s best to always assume that your audience will include ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...