Fender has rolled out three new additions to its limited edition 70th Anniversary Stratocaster series, including the futuristic color-changing Ultra Strat HSS, a reissue of its original 1954 build and ...

Don Randall, the marketing dynamo who gave Fender's Stratocaster guitar its name and led the brand to onstage ubiquity, has died. He was 91. By Associated Press Don Randall, the marketing dynamo who ...

So you want to play like rock god Jimi Hendrix? Fender combines guitar history and present-day playability in a Hendrix Stratocaster that's both a contemporary instrument and a child of the '60s.

Fender has launched a limited edition version of the H.E.R. signature Fender Stratocaster, finishing it in striking Blue Marlin, with a matching headcap to make you weak at the knees. Inspired by ...

If you build it, they will strum. The Fender Stratocaster guitar, made popular by musicians from Jimi Hendrix and Eddie Van Halen to Cory Wong, is the quintessential rock ‘n roll guitar, and now it’s ...

Lexus and Fender have teamed up to release a one-of-a-kind electric guitar that will be limited to 100 copies. Using the Lexus LC500 Inspiration Series as its basis, Fender Custom Shop went to the ...

NAMM 2020: Fender is adding a splash of neon colour to its new year range, in the form of the shred-focussed Limited Edition HM Strat. The original HM was created in response to the late-80s 'Super ...

SANTA ANA, Calif. — Don Randall, the marketing dynamo who gave Fender’s Stratocaster guitar its name and led the brand to onstage ubiquity, has died. He was 91. Randall died of age-related causes Dec.