TikTok said those 6 billion track saves translated to “many, many billions more streams in repeat” on platforms like Spotify, ...

When musicians hop on the phone for an interview with GO!, they’re usually either at their home or they’re hurtling down a highway toward their next show. Or in the case of Olive Klug, they’re … both.

TikTok’s music trends in 2026 are increasingly shaped by deliberate sound selection tied to content formats and audience engagement goals. Creators and brands are focusing on pairing audio with ...

TikTok reshapes music discovery with viral short-form hits TikTok and other short-form platforms have become central to music discovery, propelling songs from viral snippets to global chart success.