The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...

GRAND FORKS, N.D. -- As a muskie fisherman with a knack for inventing things, developing a muskie lure came naturally for Jeff Sprecher. It appears the Grand Forks inventor and entrepreneur has landed ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

SHREVEPORT, La. - Several years ago the fishing lure manufacturers looked to the ICAST Show each summer as the main arena to introduce new lures and tackle, since it's one of the biggest trade shows ...

That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million artificial lure industry and reduce pollution from anglers. Birmingham-based FoodSource ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

Whether color has a bearing on the effectiveness of fishing lures is an age-old question among anglers. Lake County bass anglers, both novice and veteran, argue the point. Bernie Sellards and Richard ...

There are certain experiences an outdoors person seems to remember forever. A nice buck emerging from a wooded thicket 5 minutes after legal hunting time on the opening day, a vocal spring gobbler ...