Why it matters: The Fort Worth Stock Show & Rodeo begins Friday and will continue through Feb. 8. The nearly 130-year-old event draws more than 1 million attendees every year, funneling more than $200 million into the Fort Worth economy.

Experience the event via the city's new collection of luxury hotels.

A combination of frigid temperatures during Fort Worth’s winter season and the stock show’s mid-January to early February window, means that most Stock Show events are particularly chilly. “They just call this ‘Stock Show weather,

Cold temperatures are nothing new for the Fort Worth Stock Show & Rodeo, which has historically contended with ice, snow, and sleet. Organizers said they were prepared for the chilly weather.