Gen Alpha is already shaping household spending, forcing brands to rethink product discovery, loyalty, and marketing in the ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Traditional marketing centers on the funnel: at the top, awareness; in the middle, ...

Explore the rise of Generation AI, a unique cohort shaped by technology and its impact on consumer behavior. Discover how ...

Youths between the ages of 8 and 15 directly control $95 billion and have a sway over bigger-picture household spending, a new study shows.

Ulta Beauty, Inc. (NASDAQ: ULTA) today unveiled findings from a new Ulta Beauty-commissioned study conducted by NielsenIQ, “ Smart Beauty: AI, Personalization & the Gen Alpha Consumer,” exploring how ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z ...

Dara-Abasi Ita writes about trading and investing for Investopedia and Investing.com, and he is an editor at Lawverse magazine. He has written about financial topics, including private equity, asset ...