The next time you take your broken iPhone to the Genius Bar, the repair could be carried out in China. Foxconn, one of Apple’s biggest manufacturing partners, was just granted approval to perform ...

One of the biggest things that makes Apple’s retail experience so unique is its Genius Bar, a tech support station located inside its retail stores. It gives Apple device owners the chance to talk ...

The Genius Bar is the technical support counter available exclusively at Apple Store locations. The employees are trained at the Apple corporate headquarters, and are able to help with both hardware ...

People who want to grab walk-in appointments from the Genius Bar may have a new reason to celebrate. According to a report by Mark Gurman at 9to5Mac, Apple will be rolling out a new version of its ...

As they’ve done in years’ past, some Apple retail stores this holiday season will repurpose the Genius Bar for additional product space, pick-ups, or other uses as Apple attempts to make the shopping ...

Typically when you walk up to the Genius Bar at your local Apple Store, you will be met with multiple Apple Geniuses with MacBook Pros in front of them. These MacBook Pros have been utilized to ...

The Genius Bar is the Apple Store's defining feature these days. Without waiting in line for an hour to have your MacBook checked out, behind a dude arguing furiously that there's NO WAY his iPhone ...

MCLEAN, Va.--Watch out Starbucks, here comes Apple Computer. The coffee purveyor helped launch the coffee bar craze in the 1990s; Apple is kicking off a different trend for the new millennium: the ...

The Genius Bar has been one of the most successful things about Apple Store retail locations for the past several years. However, there was a time when former Apple CEO Steve Jobs thought it was a bad ...

Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its ...

While the Genius Bar is the focal point of the Apple Store, it turns out the idea was initially panned by late Apple co-founder Steve Jobs. On the Recode Decode podcast, Apple's former retail chief ...