For this advertisement, summarize the message and strategies of the ad. Evaluate if the ad was effective at the time and would be effective today. Video Clip: 1952 I Like Ike Campaign Ad (1:10) ...

Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ads ...

While some bad ads are in marketers’ control, such as heavy ads that overload the website they appear on, a lot of ads aren’t in their control. However, that doesn’t mean marketers shouldn’t care ...

The average click-through rate for Google & Microsoft Ads across all industries averaged out to 6.66% over the last 12 months.. Compared to when the company first started gathering data in 2015 ...

For today’s Good Question, Bridget asks, “Are there any rules regarding the content of political ads prior to them being aired?” This answer comes from our parent company, Gray Media.

Disney Plus’ new ad-supported tier, Disney Plus Basic, is now available. Ads look like, well, ads, but the service’s new pricing means the plan isn’t a very good deal.