“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...

Guitar Center has launched an AI-powered shopping assistant, available not online, but rather on the store floor. The mobile-based Rig Advisor is designed to give musicians an easy way to navigate ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...

Guitar Center says it is the first music retailer to add an AI shopping assistant directly to its store floor. “Rig Advisor is like having a professional gear consultant in the palm of your hand, ...

Guitar Center and the Tennessee Titans today announced a first-of-its-kind partnership centered at the Titans’ new Nissan Stadium in Nashville. The collaboration brings together two Music City ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...