The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship ...

Hasselblad, as we’ve come to see, has been a notable game changer in the world of photography. The 175-year-old Swedish imaging giant has been one of the biggest innovators of medium format and full ...

Add Yahoo as a preferred source to see more of our stories on Google. Hasselblad CVF II 50C. Hasselblad, still the gold standard in premium photography to many people, has registered a new 100MP ...

Hasselblad, the beloved Swedish camera manufacturer, is celebrating the 80th anniversary of the release of its first camera, the HK-7, by—you guessed it—releasing a limited edition camera. The medium ...

Hasselblad has announced its new flagship, the Hasselblad X2D II 100C – a supercharged medium format camera packing a 100MP sensor, 1TB of internal storage, 10 stops of in-body image stabilization ...

Hasselblad is a long-respected brand which has made some of the world's best cameras, and still continues to innovate. But recently, it's also developed a habit of giving Sony cameras a luxury ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Hasselblad’s new $8,199 X2D 100C is utterly Hasselblad: an incredibly well built digital medium ...

“We don’t know how exactly DXO tests, but the Nikon D850 was tested the week before us and set a record score,” says Ove Bengtsson, longtime head of Hasselblad product development. “Our X1D then ...

Let’s get one thing out of the way right up front, the Hasselblad X1D II is $5,750. Add in a $3,000+ lens and you’ve got a camera that’s in the ballpark of a descent used car. This is a camera for ...

When it debuted in 2016, the Hasselblad X1D was a revelation: the first mirrorless, medium format camera. That is, one with a sensor about 1.7 times larger than a normal ‘full-frame’ shooter and ...

Traditionally, medium format photography has been the stuff of tripods, studio lighting and studied technique to get the best result. The Hasselblad X2D II 100C is as easy to use as a smartphone.

The Hasselblad X1D isn't exactly a small camera. At 1.6 pounds without the lens attached, it's not the kind of mirrorless shooter that'll slip inside your pocket or purse---not without a shoehorn, at ...