Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

Autobots Rollout! Hasbro and Mattel have announced a new collaboration as the Transformers are coming to Hot Wheels. A few non-transformers heroes are arriving in the legendary car line with Optimus ...

Article Summary Hot Wheels and Transformers team up for an all-new Twin Mill transforming robot figure. The deluxe-class Twin Mill stands 5 inches tall and converts in 21 steps. Features include dual ...

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

I've met a lot of kids lately who have zero interest in reading books or watching movies. They prefer spending hours on end watching short clips on various Social Media apps, and I find that to be ...

Transformers 80s Week features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. Transformers 80s Week celebrates the 40th ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

Four new movie stars -- Bumblebee, Autobot Jazz, Autobot Ratchet and Ironhide -- from DreamWorks Pictures and Paramount Pictures', in association with Hasbro's, forthcoming July 4th action-adventure ...

12 Jul 2025, 07:57 UTC · By: Daniel Patrascu // Danish toy maker LEGO released its first official Decepticon set, it depicts Megatron's trusted sidekick Soundwave and two of its minions. 30 Jun 2025, ...