Al Collins, Founder and CEO of VShift, a digital strategy, design and technology agency for enterprise-scale brands in regulated industries. In large organizations, marketing and IT are frequently ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen ...