Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV ...

The French firm Vectral is now offering a high-speed, linear-measurement system for demanding industrial environments. Available in both linear encoder and electronic tape-measure formats, ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced ...

On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $26 million driven mostly by CTV, which itself ...

With the introduction of ARKit in iOS 11, Apple put a stake in the ground in the mobile Augmented Reality race. Some of the best early AR apps used your phone to measure linear distances—a digital ...