Small businesses use telemarketing because it is affordable, direct, and easy to manage. Most importantly, it creates a human ...

The difference between what B2B telemarketing was 5 years ago and what it is today is the fact that prospects are more critical of detail. They’ve become aware of the things that make a conversation ...

How is it that telemarketing is even legal? Telemarketing (soliciting business by means of a phone call) is legal, provided the telemarketer complies with the law, including the Federal Communications ...

Six ways to use telemarketing as a complementary channel to boost the results of your next campaign. Marketing messages are amplified and reinforced by repeatedly exposing prospects to a variety of ...

When was the last time you ran to answer the phone, discovered it was a telemarketer, and said to yourself, “Excellent! The call I’ve been waiting for.” That’s what I thought — and it’s why I jumped ...

Seventy-five percent of New Yorkers have registered their number in the National Do Not Call Registry but the New York Department of State's Division of Consumer Protection is pushing for more to add ...