August 28, 2005 Some ads tickle us and make us laugh. Research shows these ads grab attention, and IF they are well executed, then the liking for the ad washes over onto the advertised brand. Despite ...

In general, leaders who use humor in the workplace are more effective than non-humorous leaders. Research clearly shows that humorous leaders can create warm and comfortable work environments and ...

This post was coauthored by CMC student Carly Kirsch. Workplaces are often stress-inducing. What can be done to lighten the work stress-load? Humor is one antidote. The Benefits of Humor There is good ...

Creating stronger customer-brand relationships is a top priority for marketers, which is why storytelling has been a hot topic. I recently came across Andrew Tarvin—comedian, humor speaker, and author ...