Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

NEW YORK, April 28, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution ...

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

New Specification Enables Programmatic Trading Of Emerging CTV Formats With Greater Clarity And Efficiency; Open for Public Comment Until June 5, 2026 NEW YORK, May 6, 2026 /PRNewswire/ -- Today, IAB ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

NEW YORK, April 1, 2026 /PRNewswire/ -- The IAB Tech Lab today announced the release of the Food Item Classification Framework (FICF) 1.0 for public comment. Developed by the Culinary Standards & ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He ...