Drake's Iceman landing this week, and it's far from the first major record in music history to generate hype and excitement ...

When a marketing rollout turns into a cultural moment, brands take notice. And this week, they’ve taken action. Drake’s Iceman album tease has left a trail of melting ice and a growing list of ...

Drake’s Ice Block promo revisits wild album stunts by Beyoncé, Kanye West, U2 and more music marketing moments ...

To promote his upcoming album, "Iceman," Drake placed a 25-foot ice pyramid in downtown Toronto. The release date is inside.

We tested the internet’s new favorite warm-weather ice-shoe trend. Here is how to make ice blocks and try it safely at home.

Fortnite is celebrating Christmas in a few different days, bringing back its Winterfest event and presents to open and such, but also with something…unique, shall we say. There is now a giant ice ...