Add Yahoo as a preferred source to see more of our stories on Google. (Note that the brand’s tagline is “Makeup for Maximalists,” so if full coverage and a matte finish are not your cup of tea, you’ll ...

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the bold ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula has a thin consistency that feels lightweight on your face and has a natural, matte finish. The ...

We may receive a portion of sales if you purchase a product through a link in this article. With thousands of beauty brands crowding virtual shelves and influencers touting a new product every day, ...

Il Makiage launched at the height of the Instagram makeup era in 2018. Fast forward to 2025, and the brand is still hyped for its hero products. One of its bestsellers is the viral woke up like this ...

If you’ve spent any time on social media, then I’m sure you’ve come across ads from Il MAKIAGE. The makeup brand, which markets itself as having the most accurate foundation coverage in the game, can ...

IL MAKIAGE is a tech-driven beauty brand focused on “using unparalleled technology to connect people with superior, painstakingly tested, beauty products.” To make this mission a reality, the company ...

Oddity — the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads — is making money and growing in an environment that's increasingly risky for purely ...