Forbes contributors publish independent expert analyses and insights. Simon is a Los Angeles-based journalist who covers film and TV. Oct 03, 2025, 08:15pm EDT Fear grips all your senses for 'The ...

For the luxury houses leading this change, the opportunities are enormous: attracting new consumers, fueling their narrative ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: The Perpetual Story Machine (MCAAD), Moment Factory From next-generation exhibitions to ...

Dan Brown’s religious thriller The Da Vinci Code is getting the immersive exhibition treatment. “The visceral power of immersive experiences has always fascinated and moved me,” Brown said in a ...

There's no doubt that 2025 will another fascinating year for immersive theatre, the fastest-growing art form around. There's more choice than ever to jump into a different world, whether it is diving ...

As we look ahead at the future of in-store and brand experiences, technology integration will be pivotal to surpassing audience expectations. The Fast Company Executive Board is a private, fee-based ...

In October 2023, when L’Oréal launched its AR mirror experience at their Champs-Élysées flagship and Walmart expanded its virtual store via Roblox, marketers called it the next frontier. Immersive ...

Vincent van Gogh’s paintings are brought to life at this immersive experience in Atlanta. Van Gogh: The Immersive Experience in Atlanta allows you to step inside famous paintings by Van Gogh for an ...

HENRICO COUNTY, Va. — An interactive exhibit based on the life of Van Gogh is opening to the public in Short Pump on Thursday. Van Gogh: The Immersive Experience is a 360 degree digital art exhibition ...

There’s a fun, family-friendly immersive experience in Manhattan if you’re looking for something different with the kids or friends — or if you’re an augmented reality lover. Immersive Gamebox, a ...

From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...