TV/media measurement company iSpot.tv has renewed its deal with Vizio’s data business, Inscape, under a new seven-and-a-half-year agreement. According to iSpot, Vizio/Inscape's footprint is 7.7 ...
A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...
TV advertising analytics company iSpot.tv has added TV attribution data to its service -- connecting TV exposure of commercials to consumers' digital brand activity. Attribution data will address 10 ...
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