Korean pop culture has surged in India since 2022, spanning dramas, music, food, fashion, and language learning. From family-centric storytelling to soft masculinity and female-focused narratives, ...
According to researchers of a June 2024 study titled The Impact of Hallyu (Korean Wave) on Indian Youth’s Intention to Visit ...
In exclusive conversations with India Today, leads Choi Soo-young and Kim Jae-young reflect on why the show has resonated deeply with Indian audiences. Both actors credit India’s emotional ...