Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Whether you want to cover your greys or embrace your silver fox status, these deserve a place on your bathroom shelf ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One good thing to come out of the pandemic: lots of ladies have decided to lean into their gray hair ...

As hair care products and styling tools continually evolve, one aspect of the industry has more or less stayed the same — namely, the technology and application of box dyeing your hair. But L’Oréal is ...

Before you ask, yes, men can dye their hair and plenty more do than you’d probably assume. There is no shame in dying your hair, it’s a personal choice after all, but there are some things to take ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...