I'm a hardcore drugstore makeup gal. My vanity is full of ELF products, Colourpop eyeshadow, and NYX lip oils, but when it comes to lip products, I'm pretty set on what I have for one reason: the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. L’Oreal’s Glow Paradise Hydrating Balm-in-Lipstick ($9) is ...

Once winter's gray days roll in, a pop of color is always welcome—and one easy way to do that is with a trendy lip color. But with plunging temperatures and extra dry air, you'll likely want to reach ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While Dame Helen Mirren’s seal of approval is more than enough ...

L’Oréal's new devices at CES 2023 are helpful, innovative, and beautiful. Credit: L’Oréal's At CES 2023, L’Oréal unveiled two new devices that solve some very different problems. HAPTA is a machine ...

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld computerized ...