Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions that make each click and connection feel alive. That’s exactly what LEGO is ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

LEGO’s new Star Wars Smart Play sets combine traditional brick builds with motion- and color-sensitive Smart Bricks that trigger interactive sounds. While the technology offers novel play features, ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

LEGO is bringing new interactive elements to their sets, starting with Star Wars, which will get a SMART Play: Darth Vader's TIE Fighter. This new upcoming interactive build combines classic LEGO ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...