When the first Model Ts rolled off the assembly line in 1908, Henry Ford claimed customers could have any color they wanted "so long as it is black". Over a century later, the most popular car colors ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

Cars are less colorful than they used to be. In fact, according to a 2023 study by iSeeCars, they're only half as colorful as they were 20 years ago. In 2004, around 60% of cars were sold in a ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

Yellow and orange have been among the best colors for retained value since iSeeCars began tracking depreciation by color. More demand than supply translates to higher value on the used market. Gold, ...

If you're in the market for a new car, you've likely considered make, model, year and price. But what about color? The color of your vehicle can affect how fast it depreciates, or loses value. Some ...