LinkedIn has introduced Off-Platform Event Ads, allowing advertisers to promote events that link directly to external sites rather than LinkedIn-hosted pages. The change gives marketers greater ...

LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other ...

LinkedIn is introducing Off-Platform Event Ads, enabling marketers to promote events that link directly to external destinations such as webinar platforms or livestream sites. The change lets ...

LinkedIn earlier this month unveiled a new push around creators to bring more original content (and engagement) to its platform, but that's not the only effort they are making to bring more activity ...

LinkedIn adds new integrations and capabilities to events, helping B2B marketers like Impact.com turn online events into scalable, data-driven growth engines. LinkedIn has added new integrations and ...

What are LinkedIn Events and how can B2B marketers use them? We checked in with some digital marketing experts to find out. There’s no doubt that reaching audiences through social media is valuable ...

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The increase in attendance correlates with ...

LinkedIn Pages are being updated with the ability to create virtual events, in response to the rapid shift from in-person to online conferences. Virtual events are made possible by combining two ...