Lion’s Choice celebrates Veterans Day on Wednesday, November 11 with a free original roast beef sandwich for active-and-retired-members of the armed forces. Veterans are encouraged to claim their ...

While burgers remain a QSR staple, there's another sandwich holding its own in the segment: roast beef. It's the meat behind Lion's Choice, a St. Louis-based brand with 32 units, of which 29 are ...

When Lion’s Choice CEO Fred Burmer needed a stamp of approval for the brand’s new Remix sandwich, he went straight to the source. “I brought in Marvin Gibbs, the founder of Lion’s Choice, told him ...

Pork roast with apples—it’s one of those classic Central Italian dishes that really brings people together, especially on a ...

December is a month for feasting -- which is not necessarily to say gorging, though it sometimes seems like it. Eating well is not the same thing as stuffing yourself and eating sensibly is not the ...

It’s hard to beat a pork loin roast. Brine it overnight so it will be more juicy, and baste it with onion juice. If you were roasting it in the oven, you’d have juices for making gravy, but on the ...

If this year’s holiday menu is in need of an upgrade, look no further than the main course. A twist on tradition may be all that’s necessary to take seasonal meals up a level for a fresh way to savor ...

Missouri-based Lion's Choice brings the beef - roast beef, that is - to St. Louis. The legacy brand has 32 units and has opened eight in the last four years. While burgers remain a QSR staple, there's ...