A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, ...

Absolutely nothing stays the same. But lately, everything seems to be changing all at once. Political, economic, social and environmental forces constantly force us to rethink our approaches to ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...

If you struggle with money — or you have a specific goal to save money going into the new year — following a budget can help you stay on track. Budget worksheets provide a basic layout for tracking ...