A good marketing plan will help get your name out there, increase business and boost your earnings. If you do not know the inner workings of the marketing industry yourself, you can hire either a ...

As a small business owner, you already know the challenges that come with doing business. For starters, you have to duke it out with other competing businesses for the same target market. Not having ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

Bringing in a marketing consultant for the first time can be an exciting step for an organization, but it also requires intention and preparation to be successful. The right approach can turn a ...

A marketing consultant works independently to develop marketing strategies and campaigns for his clients. Maintaining a self-employed tax status is beneficial to the consultant due to the many ...

Business Insider turned to 10 successful marketing professionals for their best advice for breaking into marketing consulting. They suggested testing the waters before jumping in, such as freelancing ...