Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

In today’s rapidly changing world, digital marketing stands as a pivotal force influencing the direction of businesses and individuals alike. As a resident of the Santa Clarita Valley community, it’s ...

The Unofficial Number One On The 2022 Forbes World’s Most Influential CMOs List: “Anyone.” No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter ...

The vast majority of marketers don’t have a say on their firm’s pricing strategy, and fewer still have any control over ...

Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

The question is no longer whether your brand appears in AI-generated answers. It’s whether your brand influences the answers.

Food marketing exerts a multifaceted influence on children’s health by shaping their dietary attitudes, preferences and consumption patterns from an early age. Through a range of techniques—television ...