Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities. From content topic ...

But there's more to the content puzzle than just the writing—though no one is going to read a blog or other content that is boring, dry, or otherwise bad. The ability to write great content is a ...

Today's marketers are being asked, more than ever before, to tie marketing investments directly to revenue. And although marketing attribution has been difficult traditionally, the influx of data and ...