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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It's not just in the name of the company. McDonald's has also launched McNuggets, McCafé, McFlurry, the McPlant, and CosMc's, and countless more products featuring its famous "Mc" moniker.
McDonald's says it is rolling back some of its diversity practices
McDonald's follows a slew of high-profile corporations including Ford, Lowe's, John Deere and others, in rolling back its DEI ...
Business Insider21d
How Ray Kroc built McDonald's from a small burger joint into a global fast-food empire
secured the exclusive rights to the McDonald's brand name and control over all McDonald's locations. Kroc implemented strict standards for preparation, portion sizes, cooking techniques ...