"[It's for when] I have to get on a Zoom, and I have to look like I actually care about said Zoom," she quipped.

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In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

The psychological meaning behind a minimalist beauty routine is a testament to the power of the "unadorned" spirit. Whether it’s driven by a need for efficiency, a desire for authenticity, or a deep ...