Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

The mobile app market has experienced exponential growth over the past decade, becoming a critical channel for businesses to engage customers, streamline operations, and drive revenue. With billions ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

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Facebook on Tuesday announced new features for mobile app advertising on the social-media platform — including autoplay video for app ads. Starting this week, Facebook said, advertisers can buy mobile ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Modern consumers successfully deal with most everyday tasks like calling a taxi ...

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...