Taylor Swift has made many women interested in the NFL. Here's how the league and advertisers are hoping to convert them to dedicated fans.

The National Football League and lululemon today announced an elevated apparel collection for fans of all 32 NFL teams ...

lululemon teams up with the NFL for its first-ever fan apparel collection. The line features popular lululemon styles ...

Lululemon is getting in the game. The athleisure brand announced it has teamed up with the NFL for a new apparel partnership ...

First-ever NFL x Lululemon line landed Oct. 28th; buy at NFLShop, Fanatics, and select team stores (Lululemon stores may ...

The new line marks the first time lululemon has ever partnered with the NFL—or any league, for that matter—and it's exactly ...

The NFL and lululemon launch a premium apparel line for all 32 teams, shop the new collection now available on Fanatics.

For the past few years, the National Football League has focused more of its licensed-merchandise strategy on its 85 million -- or 45% -- of fans who are women. Now the league is launching its biggest ...

Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams. The ...

ESPN's Laura Rutledge was a part of yesterday's edition of NFL Live and fans were having a blast. Joining Rutledge on the set ...