For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to the game in recent years.

An image of Alabama quarterback Jalen Milroe fades from the screen as kids play the new EA Sports College Football 25 video ... deal aims to revolutionize the NIL business, valuing the players ...

Until they eventually become part of the 98.4% of college football players who don’t make it to the NFL. Until those years of avoiding hard life truths, of making the road easier (tax-free NIL ...

For now, the latest NIL legislative arms ... more tax revenue when Illinois football is successful," Weaver said. "We're going to sell a heck of a lot more tee shirts and baseball caps, and ...