This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

Dollar Shave Club, the subscription men’s razors in a box service, was just sold to Unilever for a cool $1 billion. That’s a hefty reward for a company that challenged established players in the razor ...

Grooming brand Dollar Shave Club, subscription-based DTC food brand Daily Harvest and business-wear brand Ministry of Supply are among those using Klaviyo’s new B2C CRM platform, which today (Feb. 20) ...