Choosing a PR firm is a personal decision. But it’s also one that should be driven by serious considerations and fair assessments of professionalism. Here’s some advice from a PR pro on how to make ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

When choosing to work with an outside PR firm, you're forming a high-stakes partnership that can influence public perception and long-term brand success. Building a strong PR firm relationship ...

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. PR is an invaluable tool that becomes ...