Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color company ...

From a smoky jade to a vivid teal, green hues are dominating 2026 predictions. Industry insiders say the odds of Pantone choosing green for its 2026 Color of the Year are exceptionally high. MILAN, ...

The Pantone Color Institute named "Mocha Mousse" the new color of the year, describing it as "a warming, brown hue imbued with richness." Ever since the outfits Gwyneth Paltrow wore during her 2023 ...

Pantone has released a countdown clock for its annual Color of the Year announcement, set to be revealed on the morning of December 4. The color choice is widely used to shape decisions in numerous ...