Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

A lot of marketing advice is available online, some of it extremely helpful, some of it outright incorrect. The Internet can be a double-edged sword: Information is readily available and easy to ...

MIVA Media, a leading digital advertising network and a division of MIVA, announces the signing of an exclusive Pay-Per-Click content deal in the U.K. with Conde Nast Interactive. MIVA won the ...