Consult PR Inc., released an update from its ongoing AI series addressing how AI-enhanced pay-per-click programs perform when ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Pay per click search engine advertising is growing in popularity, but advertisers aren't doing it right. They can't manage their bids, so they end up paying too much for them. 360i.com, an interactive ...

Pay-per-click is a tempting proposition for companies that want to get the best bang for their advertising buck because they assume they are paying for results. The problem with this advertising model ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

"A search advertiser can now proactively block and select their sources of traffic at will," Rich Kahn, chief operating officer of BlowSearch, said in a statement. "This is a major advancement in how ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...