The promo code has an image problem in British business discourse. It is associated with discount voucher culture — the 10% off your first order, the seasonal sale code sent to a declining email list, ...

AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

Few would dispute that promotion in the technology sector is a formidable challenge. Yet, with the right mindset and a relentless commitment to your brand, even the most competitive markets can be ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Tim Vertz, President of Vertz Marketing, shares practical, effective promotion strategies that can help businesses increase ...

In 2026, creators and brands are rethinking cross-platform promotion as monetization patterns, gaming-driven engagement models, and algorithm updates reshape the digital landscape. Multi-platform ...

@2024 - All Right Reserved.