The addition of mica and titanium dioxide enhances the toothpaste’s ability to reflect light, creating a brighter appearance. Sensodyne Pronamel is a trusted recommendation for individuals with ...

Enhance your smile with these dentist-recommended whitening toothpastes. If you are looking to achieve a brighter, more confident smile but don't want to spend a lot on dental procedures, getting ...

Compete against established giants and scrappy upstarts to launch a new, novel toothpaste. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...

Toothpastes without sodium lauryl sulfate include Crest Pro-Health Densify Active Repair Toothpaste and Sensodyne’s Extra ...