Perhaps for any relationship to be enduring it has to be built upon the edifice of relevance. In fact, in almost every single human interaction, the element of relevance is critical. The lack of ...

Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

Audit is losing value in the eyes of our clients. It’s becoming a commodity. That decline in value corresponds to a lack of relevance. Business moves fast today, so how relevant is a set of financials ...

The brands that stand out are the ones choosing investment. Take the ongoing success of Spotify Wrapped. What began as a data ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a ...

For months now, the conversation around QSR performance has circled the same question: Is consumer demand weakening? The truth is more nuanced and far more important for restaurant leaders to ...

Results indicate that personal relevance and context relevance are fungible in contributing to user attitudes toward the site. I find that surprising, but the key points are: contextual relevance is ...