Lotte Duty Free is doubling down on South Korean cultural capital as it fights to capture footfall from rising tourist ...
China has restricted access to South Korean pop culture since 2016, when Seoul received US anti-missile technology. Warmer bilateral ties are spurring optimism that will change.
China is the world’s fifth-largest music market, ranking two places above South Korea. Read more at straitstimes.com. Read ...
In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...
South Korean President Lee Jae-myung’s meeting with Chinese President Xi Jinping in Beijing has signalled a possible reset in ...
From food to photo booths, Pyongyang is imitating South Korean culture through what analysts call ‘subjective adaptation’.
South Korea knows the effects of soft power all too well. Just look at how K-pop, K-beauty, and K-drama have infiltrated global pop culture. Up next is the art world, and the Korean capital is vying ...
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