Forbes contributors publish independent expert analyses and insights. I chase unique people and stories. So far, that's everyone. This voice experience is generated by AI. Learn more. This voice ...

I am supposed to be an expert on decision making. I have a PhD. I run the Georgetown Institute for Consumer Research. I have published papers on decision making in top peer reviewed journals. But it ...

I perused the restaurant menu for several minutes, struggling with indecision, each item tempting me in a different way. Maybe I should order them all . . . Is this a silly decision not deserving ...

Teenagers get a lot of stick for doing things that seem reckless, impulsive, or just plain baffling. The thing is, most of the time, there’s more going on beneath the surface than “just being a teen.” ...