Smokey Bear turns 70 this summer. But instead of kicking back in retirement — whacking golf balls or sniffing around for early-bird dinner specials — the bear in bluejeans is returning to work to ...

Few mascots are as recognizable to audiences from as Smokey Bear, whether they are age five or 65. Smokey Bear has been educating audiences about preventing wildfires for eight decades, with the ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately suppressing all ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

TAMPA, Fla. — The iconic Smokey Bear, the longtime face of the U.S. wildfire prevention campaign, helped law enforcement arrest a man accused of stealing his signs from state forests across Florida.

Smokey Bear, the U.S. Forest Service's symbol of fire prevention, turns 75 on Friday. Smokey is the longest-running public service ad campaign, first appearing on a poster on Aug. 9, 1944. While his ...