Matthew McConaughey's Pantalones Organic Tequila is reintroducing an iconic tradition—the worm. That’s right; the brand is bringing back the nostalgic worm that was once a staple at the bottom of many ...

GAINESVILLE, Fla. - For decades, the mezcal worm, commonly known as the "tequila worm," has been placed inside bottles of mezcal as a marketing strategy to enhance the flavor and color of the drink.

For some, it’s a reward. For others, it’s a punishment. The “tequila worm” divides alcohol connoisseurs as the wiggly little prize at the bottom of a bottle. What started as a marketing trend for ...

University of Florida researchers recently discovered that "tequila worms" are, in fact, moth larvae. The "worms" are placed inside bottles of mezcal to enhance the color and flavor of the alcohol.

Classy graphics and snarky ad copy usually grab my attention, and the campaign by The Worm Tequila & Mezcal Bar, some of it in these pages, did just that. Yes, it took me a little while to realize ...

Cocktail Queries is a Paste series that examines and answers basic, common questions that drinkers may have about mixed drinks, cocktails and spirits. Check out every entry in the series to date. Of ...

The little grub is actually found in mezcal, an alcohol also made from the agave plant, but distilled differently than tequila. Francisco Galarza via Unsplash For some, it’s a reward. For others, it’s ...

The University of Florida researchers recently discovered that “tequila worms” are, in fact, moth larvae. The “worms” are placed inside bottles of mezcal to enhance the color and flavor of the alcohol ...