Platforms built to connect people, for better or for worse, are now for doing the opposite.

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

Your Algorithm is a new Instagram feature that lets users tweak the algorithm shaping their feed — here's how to use & share ...

Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For now, the ability to pause videos is only available to a small group of ...

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Users can choose which topics to see more or less of in Reels, and soon Instagram’s Explore tab. Users can choose which topics to see more or less of in Reels, and soon Instagram’s Explore tab. is a ...